Best Practice: Munich Startup content strategy

One of the requirements for a flourishing startup ecosystem is the availability of relevant content portals such as Munich Startup, developed by the City of Munich, the Chamber of Commerce and Industry for Munich and Upper Bavaria and the four entrepreneurship centres of the Munich universities within the framework of the Entrepreneurship Strategy Munich.

The portal has established itself as the first point of virtual contact for tech-oriented, innovative startups in Munich and the surrounding area. Thanks to its growing number of visitors, Munich Startup’s recognition and popularity is on the rise. As a result, an increasing number of startups and those interested in startups are approaching the editorial team to share information and content. For many founders in the region, Munich Startup is the first startup media authority to contact. Coming in behind the websites ‘Gründerszene’ and ‘Deutsche Startups’, which operate throughout the country, Munich Startup has become one of Germany’s most relevant online startup media players. It can certainly be said that several factors are decisive in establishing an online portal like Munich Startup.

The managing team has exclusively shared with SCALE.CITIES their strategy for success so other cities can benefit too.

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